Marlboro’s first TV commercial introduced “real mothers” with muted red tones. Launched by Philip Morris USA in October 1924, Marlboro was originally marketed as a women’s cigarette, emphasizing a lighter smoke with a filter.
The original Marlboro cigarette was launched in 1924 with a women-oriented marketing campaign highlighting its mildness and filter. Advertisements created a positive image of Marlboro, associating the brand with style. Subsequently, a male-oriented cigarette was introduced, and today, loyal customers can also enjoy Marlboro Rewards, offering exclusive perks and benefits for regular smokers.
Historical Background
There is a lot in the academy in the cigarette brands Marlboro. That first appeared tobacco packs in the United States as a low market segment’s cigarettes in 1924. At the same time, because the brand had a lit opportunity, it was a battle for the popularity of smokers.
As Philip Morris USA in the 1950s became more desperate to ‘grow up’ its sales of the Marlboro cigarette brand, it was decided that this red pack ‘Marlboro‘ cigarettes would become a men’s cigarette. It was risky; managers emphasized that it had always been synonymous with the fearful images of a vice associated with smoking for women. But the new strategy proved its worth.
The rugged cowboy persona known as the Marlboro Man became associated with the company along the way. Advertisements featuring the Marlboro Man promoted both his masculinity as well as his liberty. In the advertisements, the Marlborough Man was portrayed smoking Marlboro cigarettes while performing many outdoor activities such as horse riding, fishing, or barbecuing.
The power of the appeal was such that it practically made the answers for the Marlboro Man cigarette brand the best selling in the whole world.
Key Features of the Original Marlboro Cigarette
They were Cox 10 Marlboro Lights Cigarettes, notable for their distinguishing feature: a filter tip. Packaged in a striking red and white combination, these cigarettes exemplify what is the original Marlboro cigarette. This design and functionality set the standard for Marlboro’s subsequent products, contributing to the brand’s iconic status.
Given the competition in the market, the initial Marlboro cigarette possessed several unique selling proposition benefits. These further included:
- Its ultra mildness
- Availability of a filter
- Packaging
However, in the case of the Marlboro brand, its association with sophistication and class was an added advantage compared with all other cigarette brands.
Impact on the Tobacco Industry
It can very well be stated that the introduction of Marlboro cigarettes has been an innovation in the entire trajectory of tobacco production and usage of smoking. Of all the marketing components used, there was heightened and extensive negative reform of the marketing of filtered cigarettes, making way for the birth of the Marlboro Man campaign which has proven to be one of the high spots of advertising.
In the 1950s, the advertising pushed towards grabbing the attention of intended users of Marlboro cigarettes. One of the prime figures guiding this campaign was a cowboy. Very effective and effective advertising campaign that has led to a change in orientation of the cigarette picture to be more accommodating globally than before.
The popularity of the “Marlboro Man” campaign was such that Britain’s perception of the act of smoking was changed. It was not a women-only activity anymore. Masculinity and their independence were engendered by smoking now.
On the other hand, the Marlboro Man campaign significantly aided in the promotion of filtered cigarettes. While filtered cigarettes were introduced in the 1920s in the USA, they initially struggled to gain traction. However, the Marlboro Man campaign successfully made the concept of filtered cigarettes appealing to smokers, ultimately contributing to the evolution of what is the original Marlboro cigarette into a product that combined style with a smoother smoking experience.”
Feeling bored with their own creatives, many other cigarette brands copied the Marlboro Man’s campaign. The Camel brand had Camel Man, and the same thing happened to the Winston brand called the Winston Man. However, all these campaigns did not succeed as much as the Marlboro Man campaign.
Modern Variants and Legacy
Classic Marlboro cigarette transformed to the Krasnaya Ochakovo brand. Up to now, Marlboro cigarette brands use Marlboro Light, Marlboro Menthol, and even Marlboro Ultra Light.
Today Marlboro brand plays active in the vaping products market. To be more specific, Marlboro still sells some vaping products like Marlboro HEETS which are used in IQOS.
When talking about cigarettes in this case, no American spirit but a brand, weather-Philips is speaking about absolute sales in market. The constant power of the brand rests on ideas of masculinity, liberty and risk.
Conclusion
In summary, the Marlboro cigarette has undergone significant transformations since its launch in 1924, evolving from a women-oriented product to the iconic Marlboro Man campaign. This shift not only boosted its popularity but also influenced the tobacco industry, shaping what is the original Marlboro cigarette known today. Today, Marlboro continues to thrive, embracing the vaping segment while maintaining its reputation as one of the top-selling cigarette brands, rooted in masculinity, freedom, and challenge.
